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Mujeres Latinas in Accion and  Verizon

October 6, 2015

Domestic violence reports are on the rise. It is impossible to watch the news without seeing a

story about a prominent athlete, politician or movie star involved in some related scandal or 

legal battle resulting from something that happened either behind the scenes or in the public 

eye. Sadly, what we don’t see are the less obvious and more difficult to bring to light situations 

behind the acts of violence toward women in our society.

Following up on the award-winning campaign of last year, Mujeres Latinas in Accion and 

Verizon are teaming up with Leda Santodomingo Productions, to launch a second 

awareness campaign on the issues surrounding domestic abuse. This coincides with October 

being our nation’s Domestic Violence Awareness month. Instead of focusing on the aggressor 

and the victim, the new campaign for “Rompamos el Silencio”, spotlights the child and the 

harmful effects of being raised in a violent home environment.

Verizon Marketing Strategist Miguel Bassail says, “This year, with this campaign, we hope to 

break the silence and open a dialogue to offer help to couples and their families in conflict; and, 

most importantly, show them there are ways to get help. The program is also being sponsored 

by Chicago Rotary/One and Illinois Gift of Hope.

“Rompamos el Silencio”will commence with a live presentation of the campaign’s public 

service announcement (PSA) as part of the 9th Annual Chicago Latino Fashion Week, on 

October 1, 2015. The awareness campaign will be extended thereafter, for one month in 

outdoor advertising including CTA buses, rail cars and several bus shelters throughout the 

Latino community provided byTitan360 and J.C. Decaux and printing by Taylor Visual Group.

Verizonhas a longstanding commitment to domestic violence awareness and prevention, which 

has been their main philanthropic focus since 2001 through its HopeLine program which collects 

no-longer used wireless phones, batteries, charges and turns them into support for domestic 

violence awareness and prevention organizations. Phones are refurbished and recycled in a 

safe way with proceeds going towards financial support of domestic violence awareness and 

prevention. For more information about phone recycling, visitVerizon.com/about/hopeline to 

learn more.

For more information about “Rompamos el Silencio,” contact Leda Santodomingo, (312) 

685-5332 or Myrna Salazar, (773) 551-7621.

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